Jonathan Reynolds had spent 22 years at the forefront of business leadership, driving strategic growth, managing multi-million-pound budgets, and transforming organisations. Furthermore, his executive CV reflects his experience leading large-scale restructures, implementing high-impact commercial strategies, and advising boards on critical business decisions.
So when it came time to update his executive CV, he thought:
“I’ve presented to investors, authored board reports, and led strategic planning sessions. A two-page CV? Simple.”
Confident in his ability, Jonathan opened Microsoft Word and got to work.
➡ “Led cross-functional initiatives to enhance organisational agility, optimise market positioning, and drive sustainable growth while collaborating with key stakeholders.”
💡 Spot the issue? Jonathan didn’t.
But hiring managers did. (Hint: “initatives” should be “initiatives.”)
Pleased with his work, he started applying for C-suite roles.
Then… silence.
30 applications. Zero responses.
Jonathan was frustrated. Confused. Perhaps even insulted.
“I’ve driven the success of global organisations—why isn’t anyone calling me?”
That’s when a former colleague—who had already secured a CEO role—reviewed his CV and said:
“Jonathan, this doesn’t sell your leadership impact. It reads like an internal report, not a compelling case for hiring you.”
The harsh truth? His experience was impressive, but his CV failed to communicate commercial results, strategic influence, and leadership impact in a way that resonated with hiring decision-makers.
The Executive CV Overhaul
Determined to get it right, Jonathan turned to CV Made Better.
Within two weeks, his executive CV was completely transformed. His achievements were positioned as a compelling leadership narrative, demonstrating commercial growth, operational efficiency, and strategic execution.
Instead of:
❌ “Oversaw business operations, aligning cross-functional teams to enhance efficiency and drive strategic objectives.”
His CV now stated:
✅ “Led a £500M business transformation, restructuring operations and optimising commercial strategy to increase EBITDA by 38% and drive £72M in additional revenue.”
Just two weeks later, the calls started coming in. One hiring manager even said: “This is one of the most impactful executive CVs I’ve seen.” Jonathan landed multiple high-profile leadership offers.
The Takeaway?
- Your experience is incredibly valuable—but only if employers understand its impact.
- A C-suite CV isn’t just a summary of responsibilities—it’s a compelling business case for your leadership.
- Hiring decision-makers don’t care about corporate jargon—they care about growth, strategy, and results.
- Oh, and always spellcheck.
At CV Made Better, we specialise in crafting executive CVs that position you for six and seven-figure leadership roles.
Let’s transform your CV into a powerful asset for your career. Don’t let opportunities pass you by. Contact CV Made Better today for Executive CV Writing Services
Visit www.cvmadebetter.com or connect with us on LinkedIn.
