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Executive CV

The Executive CV Nightmare of Jon Reynolds

Jonathan Reynolds had spent 22 years at the forefront of business leadership, driving strategic growth, managing multi-million-pound budgets, and transforming organisations. Furthermore, his executive CV reflects his experience leading large-scale restructures, implementing high-impact commercial strategies, and advising boards on critical business decisions.

So when it came time to update his executive CV, he thought:

“I’ve presented to investors, authored board reports, and led strategic planning sessions. A two-page CV? Simple.”

Confident in his ability, Jonathan opened Microsoft Word and got to work.

“Led cross-functional initiatives to enhance organisational agility, optimise market positioning, and drive sustainable growth while collaborating with key stakeholders.”

💡 Spot the issue? Jonathan didn’t.

But hiring managers did. (Hint: “initatives” should be “initiatives.”)

Pleased with his work, he started applying for C-suite roles.

Then… silence.

30 applications. Zero responses.

Jonathan was frustrated. Confused. Perhaps even insulted.

“I’ve driven the success of global organisations—why isn’t anyone calling me?”

That’s when a former colleague—who had already secured a CEO role—reviewed his CV and said:

“Jonathan, this doesn’t sell your leadership impact. It reads like an internal report, not a compelling case for hiring you.”

The harsh truth? His experience was impressive, but his CV failed to communicate commercial results, strategic influence, and leadership impact in a way that resonated with hiring decision-makers.

The Executive CV Overhaul

Determined to get it right, Jonathan turned to CV Made Better.

Within two weeks, his executive CV was completely transformed. His achievements were positioned as a compelling leadership narrative, demonstrating commercial growth, operational efficiency, and strategic execution.

Instead of:
“Oversaw business operations, aligning cross-functional teams to enhance efficiency and drive strategic objectives.”

His CV now stated:
“Led a £500M business transformation, restructuring operations and optimising commercial strategy to increase EBITDA by 38% and drive £72M in additional revenue.”

Just two weeks later, the calls started coming in. One hiring manager even said: “This is one of the most impactful executive CVs I’ve seen.” Jonathan landed multiple high-profile leadership offers.

The Takeaway?

  1. Your experience is incredibly valuable—but only if employers understand its impact.
  2. A C-suite CV isn’t just a summary of responsibilities—it’s a compelling business case for your leadership.
  3. Hiring decision-makers don’t care about corporate jargon—they care about growth, strategy, and results.
  4. Oh, and always spellcheck.

At CV Made Better, we specialise in crafting executive CVs that position you for six and seven-figure leadership roles.

Let’s transform your CV into a powerful asset for your career. Don’t let opportunities pass you by. Contact CV Made Better today for Executive CV Writing Services

Visit www.cvmadebetter.com or connect with us on LinkedIn.

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